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What is really important to the humans of tomorrow?
We are looking for answers to questions like these at the Foresight Academy. On our platform, companies from ten different industries join forces to imagine possible future scenarios and gain reliable insights into what humans of tomorrow truly desire. Our roots are European. Our perspective is global. Our research spans four continents.

Business, science and design.
All three play an important part in our process. The businesses bring their key questions to the table and supply industry expertise. Scientific collaborations ensure a solid academic foundation. Design creates tangible results and helps tell stories of the futures we want to build. Our network partners then use the newly gained knowledge in their companies.

WHO WE ARE

We are a group of researchers and strategists, forward thinkers and doers, from global brands.

We are united around one collective mission:
To listen to the needs and dreams (and fears) of individuals, to understand the forces shaping them. To learn how they want to live in 10 years.

Because we are curious. And because the future is too complex to understand on one’s own.

We discuss desirable futures with forward-thinking individuals across Europe, Asia, the United States, and Africa.

HIGHLIGHTS

METHODOLOGY

Our goal is to identify signals of change, to distinguish the meaningful from the noise.

We do not provide a concrete answer to a single question – instead, our method creates a different understanding of the future. We are not primarily interested in finding out what the most likely future is. We develop stories and scenes for a desirable future.

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SCOPE

Define the boundaries of your research. Move from challenges to areas of interest and specific research questions.

SCAN

Search the margins of the known environment for signals of change.

HYPOTHESIZE

Turn your key questions into tentative predictions which encompass your unvalidated assumptions.

DIALOGUE

Hit the field to gather new data which your scanning has as yet not answered. E.g. Trend Receiver research.

SYNTHESIZE

Sensemake the data from all inputs. Identify patterns to develop insights. These can be a springboard for future possibilities and ideation.

TRANSFER

Make your new knowledge work for you by sharing it within your organization. This can include visual, story or interactive formats.

The Foresight Academy methodology is optimal for capturing potentials of the new and building desirable futures.

TREND RECEIVER RESEARCH

An important part of our research is interviewing Trend Receivers. Trend Receivers are individuals who – due to their individual biographies and their unique skills – perceive changes and potentials of the new in a specific area in a highly sensitive and differentiated manner. We integrate international perspectives by involving individuals on four continents. In this way we also pick up on weaker signals and discuss new and upcoming aspects and potentials.

SPECULATIVE DESIGN

We visualize our research outcome and desirable future everyday life in a way that is both concrete and sketch-like. With speculative design we are specific and at the same time leave room for one’s very own interpretation.

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PARTNER COMPANIES

LEAD AGENCY

WE DO FORESIGHT. TOGETHER.

The Foresight Academy is a platform where companies from different industries explore how customers want to live in ten years and create shared visions of desirable future everyday life. This platform was started by Audi / Audi Business Innovation GmbH and it is realized by Foresight Academy GmbH.

Do you have questions about the Foresight Academy?
Please feel free to contact us: contact(at)foresightacademy.com